Tuesday, November 30, 2010

Spring 2011 Internships

Are you still looking for a spring internship? These agencies are hiring interns for the spring semester:


Kahala Corporation Public Relations (Spring internship)

REQUIREMENTS
CLASS STANDING: JR/SR. ONLY WITH PREV. INTERNSHIP EXP.
HOURS: MINIMUM 16 HRS/WEEK
TYPE: PAID ($10/HR)

Responsibilities

* Manage media monitoring services
* Create monthly report highlighting publicity, events and major achievements of department to be presented to the leadership teams
* Edit and proof according to AP style
* Serve as co-spokesperson at local events and media opportunities (e.g. product drop to TV or radio station)
* Maintain company archives
* Conduct research for various initiatives
* Update sites for all brands
* Archive and display media clips (e.g. HQ displays, In the News sections of Web sites, etc)
* Assist with Franchisee Requests
* Assist in coordinating and executing events

Portfolio Builders

* Write press releases, media alerts and pitch letters
* Write byline articles for Pipeline magazine in print or online (company’s internal communication)
* Assist with the development a creative brief along with the resulting creative piece (e.g. advertisement or collateral)


CONTACT: Veronica Graves
vgraves@kahalamgmt.com
480.362.4800
LOCATION: 9311 E. Via De Ventura, Scottsdale

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Allied Integrated Marketing

REQUIREMENTS
CLASS STANDING: ANY
HOURS: MINIMUM 16 HRS/WEEK
TYPE: PAID/UNPAID

Intern will create movie promotions for various studios; organize and supervise advance screenings/special events; assist with press and publicity matters and office administrative duties. Student is required to use his/her own digital camera to take photos of events and promotions.

Student needs to be a motivated, creative self-starter with good phone skills, knowledge of college organizations and events and reliable transportation. Also needs to meet or come in ahead of all deadlines.

Intern required to work at least 16 hours per week with availability for some evening work. Throughout the year, we offer several opportunities to receive monetary compensation for overseeing movie screenings and special events, such as flyer-ing concerts, for example, along with other film-related duties. These are not required, but gives our interns the option of making more money, if they desire.



CONTACT: Patrick Brogan
pbrogan@alliedim.com
602-544-5713
Location: 7320 E. Butherus Suite 101
(just east of Scottsdale and Greenway) Scottsdale www.alliedim.com

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DVS Analytics
Marketing Communications Intern
dvsAnalytics is a software development company located in North Scottsdale, Arizona. We provide organizations with workforce optimization technologies, like call recording, screen recording, quality management, and reporting and analytics, to improve employee performance and enhance the customer experience. We have recently gotten into social media, and are seeking a Marketing Communications Intern to assist with social media efforts and other related activities, including:
* Creating email marketing campaigns
* Creating ads for online advertising campaigns
* Writing press releases
* Writing content for the Company blog
* Posting updates on Twitter, LinkedIn, Facebook, YouTube accounts
* Shooting, writing, producing, and editing short video clips about the company, its employees, and its customers
o These videos will be included on the company website and within the blog
* Researching industry and technology trends
* Editing company webinars
* Maintaining database of media and customer contacts
Qualifications:
* Candidates must be pursuing their undergraduate degree in marketing, communications, or a related field
* Prior experience with video recording and editing
* Ability to navigate websites and online reporting tools
* Strong writing skills are a must
* Excellent communication skills and attention to detail
* Capable of multi-tasking, prioritizing, and managing time efficiently
* Must live in a commutable distance to North Scottsdale, Arizona

Reporting Relationships
This position reports directly to the marketing manager.
Compensation
* This is a part tim
* e (10-12 hrs/week), unpaid internship
Contact:
Rachel Sauerbrey
Rachel.Sauerbrey@asu.edu <Rachel.Sauerbrey@asu.edu>
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BANNER DESERT AND CARDON CHILDREN’S MEDICAL CENTERS

REQUIREMENTS
CLASS STANDING: JR/SR. ONLY
HOURS: MINIMUM 16 HRS/WEEK (Two 8 hr days)
TYPE: UNPAID

Skills & Abilities

* Good writing, editing and verbal communication skills.
* Ability to work independently and the willingness to function as part of a team.
* Ability to coordinate multiple tasks and complete assignments with tight deadlines.
* Ability to meet tight deadlines and rush projects.

Interns will be assigned a variety of duties and responsibilities similar to those given to entry-level employees:

* writing/editing newsletter articles for print and electronic news
* photography for events, profiles
* clips and media tracking
* communication with internal/external sources

Experience

* AP style knowledge
* Internet/web writing experience
* History/interest in multimedia, production, script writing
* Proficient with Microsoft Office applications
* Knowledge in QuarkXPress, InDesign and Photoshop a plus

Please include three writing samples with application. Send cover letter, writing samples to Hollie Costello, Sr. PR Specialist, Banner Desert Medical Center, 1400 S. Dobson Road, Mesa, AZ 85203 or to hollie.costello@bannerhealth.com.

Banner Desert Medical Center is a 549-bed, nonprofit facility, providing a wide range of inpatient and outpatient services. Areas of excellence include high risk pregnancy and neonatal care, obstetrics and gynecology, cardiology, oncology and emergency medicine. Adult and pediatric acute care, pulmonary medicine, renal disease, robotic and minimally-invasive surgery, rehabilitation and many more services are available. Cardon Children's Medical Center is a 248 bed facility that specializes in care for children and young adults. It includes an expanded Neonatal Intensive Care Unit, dedicated pediatric operating rooms, in- and out-patient rehabilitation and dedicated pediatric emergency room.
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AZ TEEN MAGAZINE EVENT PLANNING

REQUIREMENTS
CLASS STANDING: AT LEAST A CURRENT SOPHOMORE
HOURS: MINIMUM 12 HRS/WEEK
TYPE: UNPAID

The interns at azTeen have a blast while gaining experience in event planning and establishing relationships within the community. Our spring interns help put together our big spring event, the azValenTeens Bash, maintain contact with companies whose products we feature, assist with photo shoots and their planning, help run model calls, relay information to and from our contacts at high schools around the state and end up with incredible knowledge about the intricacies of public relations within a media setting. We are looking for energetic, reliable candidates who work well with others and can follow through on tasks without constant supervision. We select our interns as much on the feeling we get from them during the interview as on past experience because our positive office dynamic is the key to our success. Ours is not a button-down corporate culture, and our most successful interns are those who have a lot of personality and know how to have fun but also are solid in their work ethic. If you do not have Fridays free, a laptop and a car, or are easily offended or only thrive with strict structure, this is not the spot for you. But if you are a genuinely cool, upbeat and relaxed person who does what you say you’re going to do, we’d love to meet you.

CONTACT: Michelle Burgess
mburgess@azteenmagazine.com
480-570-1066
Location: 3219 E. Camelback Rd. St. 363, PHX.
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GITENSTEIN & ASSADI PUBLIC RELATIONS (Spring internship)

REQUIREMENTS
CLASS STANDING: SOPHOMORE AND ABOVE
HOURS: MINIMUM 10 HRS/WEEK
TYPE: UNPAID

PR Intern works as an assistant to the VP and senior account executive. The work will include research, media relations planning and benchmarking. Clients are mainly on the east coast and include independent financial research, retail analyst, and others. Intern is exposed to working with the top financial media.
This internship will be unpaid.

CONTACT: Angela Jamieson 480-860-8792 angela@assadi.com

Location: 9188 E. San Salvador, Scottsdale
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BARCLAY COMMUNICATIONS- CONSUMER INTERN

REQUIREMENTS
CLASS STANDING: JR/SR. ONLY
HOURS: MINIMUM 16 HRS/WEEK
TYPE: UNPAID

Barclay Communications is seeking two interns for their Consumer Division for the Spring. With offices located 15 minutes from ASU’s downtown campus, this is a fantastic opportunity for a self-starter ready to learn about public relations.

The Consumer Division
The Consumer Division provides local, regional and national full-service public relations; advertising and marketing services to our diverse consumer business related client portfolio. Each of the division’s account executives handles several accounts, such as Cirque du Soleil, Paradise Bakery and Arizona Highways Magazine. These services include media relations, grand openings and special events.

To Apply: Send a cover letter, resume, and a writing sample to Page Englert PageE@barclaycomm.com

Job Description
The Consumer Intern is responsible for assisting the team with day-to-day public relations activities including, but not limited to:

* Opportunity to attend and assist at client events
* Writing media alerts and news releases
* Assisting with social media monitoring, Twitter account and Facebook fan page management
* Media follow-ups
* Research assistance
* Attend all Consumer Team meetings- report on tasks and progress

* Assist as tactical support for new business (prospect backgrounders, etc.)

* Scanning the major daily newspapers and online for client pickups
* Servicing clips when necessary
* Updating/maintaining media lists
* Updating/maintaining the media library
* Creating clip reports
* Updating advertising rates and editorial calendars
* Distributing media information
* Assist with greeting people who enter the office, sign for packages and answer unrouted phone calls

To learn more about Barclay Communications, visit: www.barclaycommunications.com <http://www.barclaycommunications.com>
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Brodeur Public Relations

REQUIREMENTS
CLASS STANDING: SOPHOMORE AND ABOVE
HOURS: MINIMUM 15 HRS/WEEK
TYPE: UNPAID

Brodeur Partner's is looking for an intern in our Phoenix office for the 2011 spring and summer semesters. Our competitive internship program draws some of the top talent from universities and colleges, and many go on to become full-time employees.

Our internship offers the opportunity to learn public relations first-hand. The successful candidate will work with our highly-skilled account teams and learn from the best in the business. You'll help with press releases, media and analyst lists, conduct client and competitor research, coordinate press kits, blogs, create editorial calendars, compile news coverage reports, other PR materials, as well as help organize trade shows & special events. We are looking for detail-oriented candidates with strong writing and research skills.

Qualifications include a sophomore and above level student with competitive GPA in PR, marketing communications, journalism or related. We request a commitment of approximately 15-20 hours per week.

This is an unpaid internship program, which may qualify for course credit.

Please email resume & cover letter to:
hresources@brodeur.com


Headquartered in Boston and owned by Omnicom Group, Inc., Brodeur Partners is a strategic communications group specializing in public relations, branding and communications. Founded in 1985, the company has 80 offices in 50 countries. It is differentiated by its ability to bring a discipline-agnostic approach to its consumer and business-to-business clients, including world-class minds within social media, public affairs, crisis, employee communications, ethnographic research, corporate social responsibility, multi-cultural marketing, higher education, clean technology, financial communications and healthcare. For more information please go tohttp://www.brodeur.com/

CONTACT: Marcia Chapman
mchapman@brodeur.com

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DAVID & SAM PR

REQUIREMENTS
CLASS STANDING: OPEN
HOURS: MINIMUM 15 HRS/WEEK
TYPE: UNPAID

David and Sam PR proudly offers the most exclusive public relations and marketing training program in the Southwest. Our trainees gain hands-on experience in media relations, community relations, branding, marketing, social media and field tactics. We guarantee the work you do and the relationships you make will propel our Studio, beef up your resume, and further your career.

The ideal trainee is a college student, recent grad or career transitioner who is looking for a unique experience in the agency world. He or she has exceptional writing, communication, and organizational skills. They meet deadlines with little supervision, are passionate to learn, want to be challenged, and have boundless energy, enthusiasm, and professionalism. Works well with aquatic animals a plus.


We like to have fun together while working hard. Our culture is supportive, collaborative, creative and as trite as it sounds, much like a family (the functional kind). Our desire to exceed our clients’ expectations is sincere. The only way to get an entry level job at David and Sam PR is to start in the training program because we need to know for sure you belong on our crew and just as importantly, so do you. All of our current and past associates started as trainees. If there isn’t a position available here but you have impressed David and Sam, they will go out of their way to help find you a job here or in another city. We have alumni in San Diego, Los Angeles, San Francisco and Las Vegas. Does Scottsdale count as another city?

Our training program is unpaid. We are looking for a minimum commitment of 15 hours per week and fully appreciate you may have another job, classes, a family etc. Some people are with us for just a semester. The trainees who have gotten the most out of the program, have stayed 6-12 months. Some even come back for 2nd and 3rd helpings. Above all, David and Sam PR’s training program provides an unparalleled opportunity for ambitious young professionals to gain real world, hands-on experience in public relations and its related disciplines.

Too good to be true? That’s up to you. Are you ready to disprove all the negative stereotypes that exist about Millennials? That you aren’t willing to work hard without immediate reward? That being asked to “pay your dues” is something you think you can just breeze past after a few weeks and then someone else will answer the phones and make early morning product drops to the journalists? Only the best in the DSPR training program earn the right to have their original marketing ideas used by clients, copy write newsletters that are mailed to 10,000 of our client’s guests, or pitch stories to all the TV stations and papers. That’s the difference being an intern somewhere else and a trainee here.

CONTACT: David Eichler
David@davidandsampr.com David@davidandsampr.com>
602-621-4010
Location: 2410 E. Osborn. #2, Phoenix

-----------------------------------------

DUET (Non-profit)

REQUIREMENTS
CLASS STANDING: PREFER JR/SR. OR SOPH. WITH SOME EXPERIENCE
HOURS: MINIMUM 12 HRS/WEEK
TYPE: UNPAID

Who is Duet?
Duet is a non-profit, interfaith organization that promotes health and well-being through a broad range of services to homebound adults, caregivers, nurses in faith communities and grandparents raising grandchildren.

Our Services:
Homebound adults: We offer volunteer support services to homebound elders and adults with disabilities to help them live independently in their own homes.

Family caregivers: Duet teaches caregivers - those who provide unpaid care for a loved one - how to take better care of their loved ones by taking better care of themselves.

Nurses in faith communities: Duet is a resource for faith communities and nurses who want to create and sustain health programs that help the “whole person”- in mind, body and spirit. We train nurses how to combine their professional skills with their faith - in order to promote health, healing and disease prevention in a congregational setting.

Grandparents raising grandchildren: In Arizona, tens of thousands of children are raised by grandparents or other relatives. Many parents are unable to take care of their children due to substance abuse, mental illness, incarceration, child abuse or death. Duet helps keep children out of foster care by providing support to the relatives who are raising them.

Communications Internship Job Description
The Communications Intern position at Duet provides students with an opportunity to gain real-life communications experience. The intern must be a self-starter, motivated, a clear communicator, confident, and able to meet deadlines. This person must have strong writing skills, learn quickly, and be comfortable talking to people from all backgrounds. While this position does offer flexibility, the intern must be ready for weekly time in the office. This internship is for a student who is looking for a wide variety of communications experiences. Responsibilities include:

1) The intern will work at least 12 hours per week, unpaid, mileage and other expenses will be reimbursed.
2) The intern will report to the Communications Director, who will supervise and train the intern for his/her job responsibilities.
3) The intern will research, develop, write, and edit one to two stories per month. The stories will highlight individuals or families who have been helped by Duet’s volunteers and services. These articles may appear in the Duet newsletter, fliers, on the web site, in public media, or in other communications venues.
4) The intern will take good-quality digital photographs to submit with each article. It would be helpful if the intern had access to a digital camera, but it is not required.
5) The intern may write news releases and/or media advisories as requested by the Communications Director. The intern will be responsible for distribution to the local media by appropriate deadlines. The intern will make appropriate follow-up phone calls to respective members of the media.
6) Depending on the time of year, the intern may help execute communications duties for various fundraisers – Jazz Cabaret, Tour de Paradise and Poinsettia Tea. This could include news releases, media advisories, working as an assistant to a photographer, taking photographs at the event, submitting photographs to society pages/papers/magazines, writing and/or submitting post-event releases, putting together communications packets, etc.
7) The intern may be asked to work on updating the Tour de Paradise website, both in writing copy, gathering information, taking/posting photographs, working on route maps for website, etc.
8) The intern may help place event information on community calendars and websites and may also work on building a database of these sites.
9) The intern may be asked to appear alongside the Communications Director at various community events, meetings, radio/TV appearances
10)The intern may be responsible for maintaining social media information for Duet on Facebook, as well as Twitter.
11)Good computer skills are a must. Knowledge of HTML and In Design a plus.
12)The Communications Director may ask the intern to handle other duties not listed here.

CONTACT: Sandy Leander
skleander@cox.net
602-274-5022
Location: 555 W. Glendale Ave., Phoenix

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EB LANE PUBLIC RELATIONS
REQUIREMENTS
CLASS STANDING: JR/SR. ONLY WITH SOME PREVIOUS EXPERIENCE
HOURS: MINIMUM 15 HRS/WEEK
TYPE: UNPAID

Tasks and duties intern will perform: writing press releases and media advisories, building and maintaining media lists, pitching client news to local and national media, participating in team brainstorming sessions, assisting with planning and execution of events, helping execute social media campaigns, compiling client clips, participating in internal meetings, monitoring social media sites, and monitoring current events and news - both for the public relations industry and for clients’ respective industries.


Qualification and characteristics of ideal candidate: Must be at least a junior in college, studying public relations, mass communications, journalism or other related field; must have prior public relations experience, either upper-division classes or previous internships; have a positive and enthusiastic attitude; demonstrate excellent communication skills, both written and verbal; possess a knowledge of AP-style; be able to handle multiple projects at one time and work well in a fast-paced environment; demonstrate professionalism in interacting with clients; show a willingness to learn; and be able to work an average of 15 hours per week. Location: 733 W. McDowell, Phoenix

CONTACT: Jessica Gonzalez
jgonzalez@eblane.com
602-567-1831

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Phoenix Convention Center PR Internship

REQUIREMENTS
CLASS STANDING: JR/SR. PREFERRED
HOURS: MINIMUM 15 HRS/WEEK
TYPE: UNPAID

The Phoenix Convention Center, the Southwest’s newest convention and meeting facility is seeking two PR interns for Spring 2011.

Interns will work in the Sales & Marketing Division with the Communications Director on various campaigns to promote our award-winning facility.

College Juniors, Seniors or Grad students with creative ideas, experience with social media, strong writing skills and knowledge of AP Style are encouraged to apply. Interns should be capable of meeting flexible deadlines and able to work well independently. Previous PR internship experience and an interest in the hospitality industry is a plus.

Duties include writing news releases, proofreading/editing, writing Web copy and organizing news clips & PR files into pre-expansion and post-expansion categories.

Interns should be available to work at least two days a week for a minimum of five hours per shift during the spring semester with the option to extend the internship throughout the summer. This is an unpaid internship. Our PR Interns obtain real world work experience. Upon successful completion of the internship, students will have an enhanced resume, receive a letter of recommendation and references.

Interested students should forward their resume and a writing sample to Cynthia Weaver at cynthia.weaver@phoenix.gov

602-534-7633

Location: 100 N. 3rd Street, Phoenix
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RA SUSHI (Spring internships)

REQUIREMENTS
CLASS STANDING: ANY
HOURS: MINIMUM 12 HRS/WEEK
TYPE: UNPAID

Position Summary:
The RA PR & Marketing Intern will provide support to the Marketing department by assisting with a variety of public relations and marketing duties encompassing: creative writing, on-site event support, donations, clerical duties, research, and some pitching/media relations.

Essential Functions:

1. Manage website, MySpace, Facebook and Twitter content to ensure information is up to date and consistent with brand standards
2. Prepare PR clip reports and tear sheets
3. Update various media lists
4. Draft/edit news releases
5. Donation request fulfillment and follow up
6. Update marketing events calendar
7. Handle special projects
8. Write monthly e-newsletters
9. Data entry
10. Follow project timelines and due dates

Skills and Abilities


* Outgoing person acting as an ambassador of company values, mission, image to the public at all times
* Ability to prioritize and manage multiple tasks on deadline and with a sense of urgency
* Organized and self drive
* Excellent verbal and writing skills
* Career minded with a drive to succeed
* Ability to represent and uphold the company brand
* Knowledge of AP Style preferred

Education/Qualifications
Writing samples required
Prior experience in the restaurant industry preferred
Pursuing a bachelor degree in marketing, communications, journalism or a related field
Computer skills in basic Microsoft applications and an above average knowledge of the internet

CONTACT: Stacia Schacherer
stacia@RAsushi.com
480-222-0191

Location: 6263 N. Scottsdale Rd., Suite 285
Scottsdale
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Scottsdale Convention & Visitors Bureau

REQUIREMENTS
CLASS STANDING: Prefer JR/SR, but will consider SOPH. too
HOURS: MINIMUM 20 HRS/WEEK
TYPE: UNPAID

The Scottsdale Convention & Visitors Bureau markets Scottsdale as a premier travel and meetings destination to leisure visitors, meeting and incentive planners, and travel professionals. The organization is seeking an intern for the communications department. Successful candidates will have a journalism/public relations background and possess basic office and computer skills in addition to an enthusiasm for the tourism and public relations profession. This position will offer great exposure to Scottsdale's diverse tourism industry and the role of public relations within the hospitality community.

Responsibilities may include writing press releases, media advisories and advertorials; enhancing the bureau’s social media efforts; conducting online and Cision MediaSource research; compiling media lists; database management; coordinating press mailings and trips; entry and organization of media placements; and more.

The internship requires a minimum of 20 hours per week with a maximum of 25 hours per week. The position is non-paid but students are encouraged to work out an agreement with their professor to use this experience toward academic credit or their leadership and volunteer hours.

Intern Responsibilities

Writing

Press releases
Media advisories
Pitch letters
SCVB advertorials and newsletters
SCVB blog

Research
Internet
CisionPoint
Social media opportunities

Database Work
Media and contact database entry
Database management
Enter clips

Administrative
File Clips
Assist with clip mailings
Assemble press kits
Pick-Up/Drop off materials
Draft letters & office paperwork

Location: 4343 N. Scottsdale Road, #170, Scottsdale, AZ 85251


CONTACT: Tatum Luoma
tluoma@scottsdalecvb.com
480-889-2719
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TEMPE SCHOOL DISTRICT (

REQUIREMENTS
CLASS STANDING: Prefer JR/SR, but will consider SOPH. too w previous
Internship exp.

HOURS: 16 HRS/WEEK
TYPE: UNPAID

Public Relations – Conduct daily communication audits, assist editing weekly district-wide newspaper article, and provide marketing support through departmental projects as needed

Internal Communications – Write articles and take photos for bi-weekly publication; Write articles for employee intranet

Website – Write and publish articles about our schools for our website; Take photos, write photo captions, and publish photos to our website; Pitch story ideas, conduct research and interviews, and review/edit stories

Media Relations – Assist TV, newspaper, and website journalists during media visits to our schools as needed; Write articles and take photos for local publications

Community Relations/Public Information – Assist Public Information Coordinator with requests for public information from community, as needed

CONTACT: Monica Allread
mallread@tempeschools.org
480-730-7304

Location: 3205 S. Rural, Tempe

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PHOENIX THEATER
Marketing and Public Relations Intern

Time Commitment
Part-time minimum, approximately 15 hours per week

Education
Progress towards degree in Public Relations, Marketing, Communications or Journalism
Maintained a 2.5 or above GPA

Skills & Abilities
Strong writing, editing and verbal communication skills
Ability to work independently
Ability to meet tight deadlines and rush projects
AP style knowledge
Proficient with Microsoft Office applications
Knowledge in Photoshop is a plus

Primary Duties and Responsibilities:
* Assists the Marketing Manager and Public Relations Manager on creating and implementing marketing campaigns
* Assists in the creation of press releases
* Maintains the marketing collateral, photo and clipping archives

* Help manage Phoenix Theatre social media accounts
* Manages playbill information for Mainstage and Cookie Company
* Perform research
* Other duties as assigned

Send cover letter and resume to Theresa Dickerson, Public Relations Manager, at t.dickerson@phoenixtheatre.com<t.dickerson@phoenixtheatre.com> t.dickerson@phoenixtheatre.com t.dickerson@phoenixtheatre.com> > .

This position unpaid but mileage will be reimbursed.

Phoenix Theatre is a not-for-profit corporation that offers a full range of theatrical programming currently in its 90th consecutive, producing year.

Phoenix Theatre is located at 100 East McDowell Road, just east of the Phoenix Art Museum at Central and McDowell.

CONTACT:
Theresa Dickerson│ Public Relations Manager│ PHOENIX THEATRE
100 E. McDowell Rd│ Phoenix, AZ 85004
p: 602.889.6318│f: 602.889.6325
e: t.dickerson@phoenixtheatre.com│w <t.dickerson@phoenixtheatre.com%E2%94%82w> : phoenixtheatre.com

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ZION & ZION

REQUIREMENTS
CLASS STANDING: OPEN
HOURS: MINIMUM 15 HRS/WEEK
TYPE: UNPAID


Phoenix’s leading full service marketing, advertising and public relations firm.

We take pride on the highly creative and innovative aspects of our capabilities, all the while incorporating the analytics and business strategy to ensure our clients’ success. Our agency provides marketing strategy, advertising, public relations, graphic design and web development. Located on Tempe Town Lake and are within walking distance from ASU.

Zion & Zion is currently accepting resumes for the position of Public Relations Intern. If hired, this position would require at least 15 hours a week and your enrollment in a University with a degree being pursued in Journalism & Mass Communications focused on public relations.

Duties would include tracking media hits, drafting releases, producing and issuing media alerts, creating fact sheets and media kits, producing client meeting summaries, attending client meetings, compiling media research and targeted media lists for clients and miscellaneous other public relations tasks.

We are looking to hire someone who is hungry to learn about this industry, who can provide innovative, strategic and creative ideas and can work independently. You should also be current with events and news and have strong writing skills.

CONTACT:
Ashley Oakes
Ashley@zionandzion.com
480-295-2527

LOCATION:
464 S. Farmer #105
Tempe, AZ 85281

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ARIZONA DIAMONDBACKS (spring internship that turns into summer employment)

REQUIREMENTS
CLASS STANDING: JR/SR. ONLY
HOURS: MINIMUM 15 HRS/WEEK (During Off Season)
MINIMUM 20 HRS (During season)

TYPE: PAID DURING SEASON

GAME OPERATIONS INTERN

JOB DESCRIPTION

THE GAME OPERATIONS INTERN WILL ASSIST IN THE PREPRATION OF ALL IN-GAME ENTERTAINMENT INCLUDING: GAME DAY PROMOTIONS, CROWD INTERACTION ELEMENTS, AND ENHANCING THE OVERALL FAN EXPERIENCE; ASSIST WITH THE BOOKING OF ALL NATIONAL ANTHEMS, CEREMONIAL FIRST PITCHES AND COLOR GUARDS ALONG WITH OTHER PROMOTIONAL OBLIGATIONS; OVERSEE ALL ACTIVITY OUT ON THE PLAZA, ROTUNDA, AND CONCOURSES; MAINTAIN INVENTORY OF ALL GIVEAWAYS AND KEEP STORAGE AREAS ORGANIZED; ASSIST WITH ORGANZING APPEARANCES AT COMMUNITY AND CORPORATE FUNCTIONS INCLUDING SCHOOLS, HOSPITALS, NEWS / RADIO BROADCASTS, AND VIEWING PARTIES.


QUALIFICATIONS


* ABLE TO WORK A FLEXIBLE SCHEDULE, INCLUDING LATE NIGHTS, WEEKENDS, AND HOLIDAYS
* ABILITY TO WORK IN A FAST-PACE ENVIRONMENT AND ABLE TO MAKE QUICK DECISIONS
* ENERGETIC, PERSONABLE INDIVIDUAL WHO REPRESENTS THE IDEALS OF THE ARIZONA DIAMONDBACKS ORGANIZATION
* MUST BE A JUNIOR OR SENIOR IN COLLEGE, AND RESIDE IN PHOENIX
* BASEBALL KNOWLEDGE AND HAVING WORKED IN SPORTS IS PREFERRED

CONTACT:
Will Posthumus
wposthumus@dbacks.com

3rd Street & Jefferson, Phoenix


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Serendipit Consulting (Spring internship)

REQUIREMENTS
CLASS STANDING: JR/SR
HOURS: MINIMUM 20 HRS/WEEK
TYPE: UNPAID

Serendipit Consulting needs a ROCKSTAR marketing intern to assist with a variety of clients. Most of the projects we need help with include:

* Online marketing (Craigslist, Facebook, Twitter, Wordpress, Foursquare and many other sites)
* Writing (we need someone who can be creative with basic writing skills)
* Coordinating events
* Assisting with Public Relations efforts including media pitches and appearances as well as story development and product distribution
* If you have any graphic design experience, that is a PLUS (but not required)
* And lots of other random stuff

You cant find a more flexible and low-key work environment.You can wear jeans, and you can choose your own schedule. Our office is currently located just off Mill Avenue, but we have plans to move to the Arcadia area by the end of the year. Your own reliable transportation is required.

We just need someone who is dedicated to learning the business and can get results for our clients. Potential opportunity for a paid position upon completion of internship. This is a great experience and we'd love to have you if you fit the bill!

To apply, please submit a brief cover letter to samantha@serendipitconsulting.com outlining why you feel you would be our perfect intern and what you hope to get from your internship experience. Additionally, we would like to see relevant writing samples. Keep them to a page or so, no term papers please and make them relevant to the job, ie press releases, blog posts, media alerts, etc.

CONTACT: Samantha McIntosh
samantha@serendipitconsulting.com
480-227-1956
Location: 230 W. Fifth Street, Tempe, AZ 85281
We are located just off Mill Ave on 5th street but will be moving to the Arcadia area at the end of the year.

Thursday, November 25, 2010

Allison & Partners panel discussion

Post by Amy Fleishans


Three PR professionals from national agency Allison & Partners presented at Tuesday’s meeting about the PR industry and life after graduation. In an informal Q&A session, Amy O’Hara, Chantell Nighswonger and Annie Drury answered a variety of questions about agency life, building relationships and cover letters.

As the only national PR agency in the Valley, Allison & Partners offers a unique agency experience in Phoenix. “It sounds big, but it really has a boutique feel,” said Drury, who works in the San Diego office. “At our individual offices, we’re a tight-knit family with the resources and support of a large, national agency.” Their biggest advice for working at an agency: time management. Taking 10 minutes at the beginning of each day to identify the hottest projects is key.

A student asked for tips about pitching to reporters—O’Hara said it’s all in building relationships. Her biggest tips: utilize Twitter, be personable, and ask if you can help them with a story they’re working on. She mentioned that she’s connected with an AP reporter in Las Vegas who has featured a client in two stories. “I’ve never met him in person, but I’d love to meet him for coffee sometime, just because we’ve spoken so much over the phone and e-mail,” she said. Nighswonger also chimed in suggesting to offer to help a reporter with a story he/she is working on. “You don’t always have to be pitching a reporter, see if you can help them out—that will help them remember your name.”

When asked for cover letter and resume tips, all three ladies had a lot of tips. Here’s a list of the best tips they listed:
·      Don’t include a photo of yourself
·      Keep irrelevant jobs off your resume
·      Custom write each cover letter for every job application
·      Don’t include your GPA if it’s under a 3.5
·      Mention your involvement with PRSSA

The panelists also encouraged students to find a passion. “When I interview interns, I always ask them what they’re passionate about—someone who’s found their passion just has so much more motivation,” Drury said. Nighswonger added that agency life is a great way for young professionals to find their passion. “Our founder always says he hops that an employee never leaves Allison & Partners for another agency, but can understand if someone leaves for in-house PR, because that means he/she has found their niche.”

Tuesday, November 23, 2010

Increase of Social Media Campaigns Arrives With the Holidays


With Thanksgiving just hours away and the infamous Black Friday following short after, the holiday jingles have taken over the airwaves and Christmas trees are found in all department stores. With the change of spirit, weather and shopping habits, are PR campaigns changing for the season as well? PR Fuel had an interesting top five PR trends in campaigns that consumers most likely will be seeing during this holiday season. The list of five included: 1. moving online 2. free shipping offers 3. gift cards 4. toys 5. social media.

Naturally the one that stood out to me was #5- Social Media. With holiday shopping on the minds of everyone these days, businesses have began a heavy push on informing shoppers of incredible deals and free shipping via social media. With stores like Staples, who announced their deals early on Twitter, and Lowe's, who announced their deals early on Facebook, many followers on various will be reaping the benefits of social media.

According to a study done by marketing research company comScore after the 2009 holiday shopping season, 28 percent of consumers of surveyed said that social media impacted their holiday shopping. According to the same survey the largest web influences included reading expert and other consumers' product reviews, following a product's Facebook fan page or Twitter page, and seeing a friend's tweet or Facebook status about a company or product.

Social media is the quickest way to reach out to shoppers, not to mention, it's also the cheapest way as well.

Are any of your clients changing the way they use social media during the rest of November and December? Is there a larger push to reach out to consumers and followers?
How do you feel as a consumer using social media? Does it influence your spending?

Happy Thanksgiving and happy shopping from ASU PRSSA!

Wednesday, November 10, 2010

New Communications with Abbie Fink

Abbie Fink, vice president and general manager of HMA Public Relations, and the current president of the Phoenix Chapter of PRSA, presented at Monday’s meeting on digital communications.

It seems like that is all we hear these days, that traditional media is out and new media is the key to success. However, that is not how Abbie sees it. 

She believes PR success involves an all together approach incorporating both traditional and digital media. While the new media has broadened our reach as public relations practitioners, we still have the same practices when communicating online. Primary practices include having strategy and content, be authentic, separating opinions from facts and being responsible for what we write.

Another good point that Abbie made was that we should be calling this new type of communications as integrated or digital, not under the label of social media. It provides us with expanding tools to have control of consumers, more consolidation of key players and the ability to foster relationships and discussions.

A student asked if everyone should be on sites like Facebook and Twitter. Abbie said that sometimes social media isn’t the best source for clients to communicate to consumers. But given the participatory culture that we currently live in, everyone should be aware of the digital landscape and the potential it has to either improve or destroy reputation.

One piece of advice that Abbie concluded with is the grandma rule. “If you don’t want grandma to see it, don’t post it.” Branding is essential when it comes to maintaining both a professional and personal career. As PR practitioners we have to build credibility and trust and that obviously takes time, especially as students. 

Abbie recommended the book “Trust Agents” by Chris Brogan and Julien Smith as a great resource in learning how to use the web to build influence, improve your reputation and earn trust; the three essential components when engaging in new communications.

Follow Abbie on Twitter @abbief or read more about her and the HMA staff on their blog, HMA Time.

Monday, November 8, 2010

New Valley PR Agencies

Post by Robyn Moore

Within the past year, a number of new public relations agencies have been making their way into the mix of firms around the Valley. The UP Agency and Evolve Public Relations and Marketing in particular are the newest of those additions.

The UP Agency is based in Phoenix and offers a one-stop shop for clients looking for something more than just your average public relations and marketing firm. Ty Largo, an online marketer began working with award-winning journalist Nikki Buchanan and veteran PR professional Stacy Pearson earlier this year to create the UP Agency. UP offers a complete package of marketing, advertising, media relations, social media, design and web development.

Evolve Public Relations and Marketing launched in September and is owned by a familiar face in the Valley. Jennifer Kaplan, owner of Evolve PR, is former co-owner of PRIME 3, which recently merged with Rose & Allyn Public Relations. Evolve is based in Scottsdale and specializes in gaining public awareness of products and services, while adapting to today’s workplace and media environment. Their client list ranges from restaurants, retail, entertainment, home design, medical and more.

New agencies such as the UP Agency and Evolve Public Relations and Marketing can create greater opportunities for students and graduates through hands-on internships and entry-level careers. For more information about these agencies or other PR business, check out the Valley PR Blog -- a group blog by local PR professionals that covers the Four Corners of public relations, marketing, social media and current events.
*Writer Robyn Moore recently accepted an account coordinator position with Evolve PR and Marketing.

Employer Panel with ASU Career Services

Post by Amy Fleishans

Did you know ASU offers campus-wide career services? Located on each campus, this office hosts employer panels, on-campus recruiting, workshops, career counseling and more for any ASU student, for free. It’s a great resource that’s under-used.

This past week Career Services at the Downtown Phoenix campus hosted an employer panel that featured six professionals from nonprofit, foundation and government industries. They shared personal advice for getting internships, jobs and climbing the career ladder.

One panelist, Erica Schwartzmann, neighborhood program coordinator for Camp Fire Greater Arizona Council, a non-profit, rattled off tips to make oneself a stronger job applicant. “Always ask for feedback from everyone,” she said. “You’ll learn so much, so quickly, if you ask everyone you work with for feedback. Be warned, it may sometimes be negative feedback and that’s okay, it’ll make you develop those weaknesses into strengths.”

Graduate work tips, from Pedro Cons, who has two masters degrees and is vice president of recovery and resiliency at Chicanos Por La Causa Inc., gave his insight into when to go back to school. “Don’t rush into your masters work,” Cons said. He suggested working in the field for a few years before heading back to a classroom. “Diversify your knowledge base, know how your industry works outside of school before adding onto your education—you’ll get so much more out of a graduate program this way.”

Several of the panelists including Bethany Taylor, chief development officer for Make-A-Wish Foundation, urged students to volunteer during their college career, it being a great way to network while adding to your resume. “You never know when that volunteer opportunity will lead you to a job,” she said. Schwartzmann, a recent ASU graduate, enlisted in AmericaCorps a year since the job market was tough. (In AmericaCorps, enlisted volunteers get paid living expenses and sometimes are provided with free housing.)

The best advice from the employer panel was from Cons: “Take risks and always take on more than you can handle or you’ll never realize your potential.”

Friday, November 5, 2010

Virtual engagement proves to raise follower loyalty



With the ever-shifting world of social media spinning below the feet of public relations students, it may be intimidating to delve into social media. Because of how new the use of Twitter, Facebook, Foursquare (and the list of sites goes on and on), the application of social media to garner clients page views and customers is on a trial and error basis. However,
a few companies have risen above the competition when it comes to engaging customers and followers.

With companies such as Wal-Mart, Goodwill, TripAdvisor and Bank of America topping the list, a few commonalities stood out among the social media strategies stood out.

One point of success for all the companies and organizations mentioned was the use of virtual means to engage consumers across the nation. Goodwill held a virtual fashion show and online auction in September. With promotion done by a trusted blogger (The DC Goodwill Fashionista), both the Goodwill blog and Ebay store took off. After six weeks the blog averaged over 600 readers a week and retained more than 25 percent of its readers.


Another virtual engagement was done by Lion Brand Yarn, who used virtual knitting classes to build a community of knitter from across the world. The YarnCraft podcast was not only just posted to the blog, but also was available on iTunes and given out as a CD in stores for consumers not on the Internet. As a result, a passionate community of knitters was formed, the podcast has seen over 15,000 downloads in a month, the blog has tens of thousands of readers each month, and the customers have proved loyal. In a survey given to 30,000 consumers, those who interacted with the yarn brand through social media were 83 percent more likely to identify as "very brand loyal" than those who didn't interact via social media.

Jeep used video as well to reach out to consumers... through consumers. According to Organic Inc., 87 percent of consumers trust the opinion of friends over the opinion of critics. Jeep harnessed this idea and found 160,000 Flickr photos and 31,000 Youtube videos that were tagged as Jeep and created a community on the Jeep website. Consumers created the content. Results showed that potential buyers who browse the Jeep community have been proven twice as likely to compare specifications, 22 percent more likely to search inventory, twice as likely to schedule a test drive, and 31 percent more likely to request a quote, according to Organic Inc.'s portfolio.

Consumers want to feel like they are a part of the brand that they use everyday. What better way than to include a consumer in these virtual days, than through virtual media?

To read more social media case studies, check out this collection of studies and research papers.

Thursday, November 4, 2010

PRSSA National Conference was incredible. Here's why.

Post by Matt Culbertson

There are two buzzwords to describe the 2010 PRSSA National Conference: networking and professional development — both hit on the career benefits of attending. I had high expectations, and even I was by surprised by the incredible atmosphere conference provided. And having the conference held in Washington, D.C.? Yep, this was a spectacular weekend.

For the record, these were a few of my expectations for conference. Among them: I wanted to meet some of the future PR leaders of America — I wasn’t disappointed.

A few people who stood out:

  • Tony Bradley, a Newcastle, England-based PR executive who told me he regularly travels to the PRSA International Conference on his own dime. Why? A lot of reasons, including that he may meet up with a college student — who happens to be a future PR exec looking to expand to England — which would be a great business contact in 10 years.
  • Simon Oh & Alex Priest: after randomly meeting, we mutually recognized each other from Twitter, which was hilarious — especially because I don’t think we ever tweeted each other before conference. (I met them on separate days.) To be fair, this same situation probably happened to me 10 times, but Simon and Alex stand out for how non-awkward the introductions were.
  • Stephanie Takach, who basically gave me the Sparknotes version of the intersection of public relations and marketing. She also had some great stories from her work with Tylenol.
  • Michelle Olson, my boss at Olson Communications, who I got to hang out with at a Bucca Di Beppo for our PRSSA Western District social. OK, so I get to see my boss three times a week, but it was fantastic to meet up with her and other Phoenix PRSA folks and exchange PR war stories.

If you’ll be a PR student next year, I can’t encourage you enough to attend conference. Any conference will have academic and professional benefits — getting a bunch of people from the same industry together in a conference setting is one of the best forms of groupthink. But the PRSSA National Conference is especially unique: there are 1,000 PR students from around the country, and it’s alongside the PRSA International Conference, which features some of the top professionals from around the country. So if you add in some of the brightest current minds in PR plus some of the brightest future minds, it’s a pretty unique experience.

I came away from conference with new ideas for our PRSSA chapter at Arizona State, as well as for my career path — including a lot of fresh enthusiasm and optimism for this industry. The professional development sessions were very nicely hosted and featured some of the best of the best. Props to the conference sponsors and organizers, including Ashley Wolos, who I met at the Chapter Presidents luncheon. Will I be back next year for the PRSA side of things? I’ll say almost certainly. (Note: David and Sam of David and Sam PR made a great case to our chapter about managing expectations.)