New Valley PR Agencies

Post by Robyn Moore

Within the past year, a number of new public relations agencies have been making their way into the mix of firms around the Valley. The UP Agency and Evolve Public Relations and Marketing in particular are the newest of those additions.

The UP Agency is based in Phoenix and offers a one-stop shop for clients looking for something more than just your average public relations and marketing firm. Ty Largo, an online marketer began working with award-winning journalist Nikki Buchanan and veteran PR professional Stacy Pearson earlier this year to create the UP Agency. UP offers a complete package of marketing, advertising, media relations, social media, design and web development.

Evolve Public Relations and Marketing launched in September and is owned by a familiar face in the Valley. Jennifer Kaplan, owner of Evolve PR, is former co-owner of PRIME 3, which recently merged with Rose & Allyn Public Relations. Evolve is based in Scottsdale and specializes in gaining public awareness of products and services, while adapting to today’s workplace and media environment. Their client list ranges from restaurants, retail, entertainment, home design, medical and more.

New agencies such as the UP Agency and Evolve Public Relations and Marketing can create greater opportunities for students and graduates through hands-on internships and entry-level careers. For more information about these agencies or other PR business, check out the Valley PR Blog -- a group blog by local PR professionals that covers the Four Corners of public relations, marketing, social media and current events.

*Writer Robyn Moore recently accepted an account coordinator position with Evolve PR and Marketing.