By Amy Fleishans
Dean Callahan and PR professor Dr. Fran Matera stopped by Tuesday night’s meeting to share exciting news with ASU PRSSA. The Cronkite PR Lab will open Fall Semester. The program is the PR equivalent to Cronkite NewsWatch and News Service, capstone experiences for broadcast and print majors.
The lab will service actual clients in an agency setting, providing students with experience similar to what they will find in entry-level PR jobs. In addition to creating campaign proposals, the lab will also implement the campaigns which students design. “This lab is like an accelerated campaigns course [JMC 417],” Callahan said.
To join the lab, students must have the same pre-requisites as required for JMC 417. Students may opt out of the current campaigns course, instead choosing lab credit. To earn three credits in the PR Lab students must work two full days per week. A full day will be 8 a.m. to 2 p.m. Six and nine credit options are also available.
“This is going to be more work and time than JMC 417, but the benefits will be greater, too,” Dean Callahan said.
Applications are available at the second floor Academic Advising desk and should be submitted to Dr. Matera, Room 475, matera@asu.edu.
What an awesome opportunity! I wish I had that when I was at Cronkite.
ReplyDelete